The world’s leading travel exhibition was held in Berlin, Germany last week. Per year an average of 10 thousand companies attends and 180 thousand people visit the exhibition, which has been traditionally organized since 1966. This time, representatives of 11 companies, headed by Mr. D.Batkhuyag, Deputy-Minister of Road, Transport and Tourism attended the exhibition, advertising and promoting Mongolia. They jointly held a press conference with Mongolian Embassy in Germany and had national art performances played for Germans. The main feature of the exhibition is its tradition to have one country attends the event as a guest. Promoting the guest country in German for a whole year freely, this event is of great significance as well. Therefore many countries compete for this permission to be a guest.
Mongolia expressed its request to be a guest in the exhibition since last year. A list of guest countries until 2012 has been produced already. Mongolia contributes efforts to become a guest country in 2012, following Germany in 2010 and Turkey in 2011. During the exhibition event, it was decided to sub-exhibition of ITB in Singapore every year under the name “Asia-IBT”. This is a fascinating opportunity for Asian countries to promote the nation with cheap expense.